E FOR EFFORT

Artware Editions launches Looseleaf

Beka Goedde
Loose Leaf apparel by E for Effort
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Artware Editions is pleased to announce the launch of E for Effort’s Loose Leaf apparel for women, men, kids and babies. This marks the first time we’ve included apparel in our ever-expanding selection of functional objects by visual artists, and it’s well worth the wait!

The design for Loose Leaf apparel is based on the widely-known loose leaf notebook paper that has a simple white background with blue horizontal lines and a red margin line. E for Effort turned this nostalgic design into a screenprint and has hand-printed each piece of apparel thereby turning basic white t-shirts and tanks into unique works of art. Screenprinting by nature is a slow and deliberate process where variations and imperfections are expected and welcome. Each piece of Loose Leaf apparel is thus unique and can be left as is or become an interactive “canvas” for writings, drawings or otherwise.

Available now in women’s Burnout t-shirts and tanks; women’s and men’s classic white t-shirts and tanks; men’s classic v-necks; kids and toddlers Burnout t-shirts; baby onesies; and totes. Prices range from $20 - $65. All are machine washable. Please visit our website for pricing and sizing.

E for Effort is a collaborative duo consisting of artists Beka Goedde and Rachel Ostrow, both of whom consider printmaking a vital part of their individual artistic practices. Both artists currently live and work in Brooklyn, NY and have been collaborating since 2009.

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Functional objects and furniture by artists.

For sales questions or press inquiries: info@artwareeditions.com

Artware Editions
327 West 11th Street
(between Greenwich Street and Washington Street)
New York, New York 10014
t: 212 463 7490
f: 212 463 7491

Co-founders Rebecca Kong and Jon Tomlinson

www.artwareeditions.com